Accountable Automation
Virtual CFO and AI for Australian businesses — senior finance leadership and the AI to act on it, from one chartered accountant who builds it.
Virtual and fractional CFO plus AI automation for growing Australian businesses — advised, overseen and built by one ACA chartered accountant. Not bookkeeping. The accountability AI can't fake.
Cleaner numbers
you can actually trust
Less manual work
fewer spreadsheets and copy-paste
Faster decisions
from data you can see
Your tools, finally talking to each other
The platforms we work with
What we do
Senior finance leadership, AI strategy, and the automation to deliver it — hover or tap a card to see each one.
Most clients start with one and grow into the others. Either way, we begin by understanding how your business actually runs before we recommend anything.
Sound familiar?
Growing businesses keep hitting the same walls
Your numbers are always late — and you're not totally sure they're right.
Your tools don't talk to each other, so nothing gives you the full picture.
Too much still runs on spreadsheets, copy-paste and manual work.
You know AI could help somewhere — you just don't know where to start.
You can't justify a full-time finance lead, ops lead and tech team.
You're growing fast, but the systems behind you are creaking.
That's where we come in — across the whole business, not just one corner of it.
What makes us different
We sit in a niche that barely exists — chartered accounting expertise combined with hands-on AI and automation delivery.
A chartered accountant, not just a technologist
Most AI consultants have never closed a month-end. We're led by a chartered accountant — ACA-qualified, with financial-services audit behind him — so the advice is commercially grounded and the numbers hold up to scrutiny.
We bridge finance and technology
Most businesses have a gap between the finance team and the tech team. We sit on both sides of it, so we can diagnose what's actually broken and build the fix without the usual miscommunication and rework.
We build it, we don't just advise
Plenty of advisors hand you a roadmap and leave. We build it too, and we've caught compliance exposures worth tens of thousands before they turned into penalties.
Outcomes you can measure
Every engagement starts by agreeing what success looks like, whether that's hours saved, money protected, or better decisions. Then we track against it and tell you straight how we're doing.
How We Work
Diagnose. Design. Deliver. Evolve.
One way of working across everything we do, whether that's fractional CFO, fractional Chief AI Officer, or a build. The method stays the same. What we deliver flexes to what you need.
Diagnose
We start with your numbers and processes, mapping data flows, controls, and gaps before anyone touches a tool or a strategy deck.
Design
We design the right move, whether that's a finance strategy, an AI roadmap, or a solution to build, commercially grounded and sized to your business.
Deliver
We deliver: strategic oversight as your fractional CFO/CAIO, or building the automation and tools, alongside your team where it helps.
Evolve
Finance systems and AI are never finished. We stay close to what we've built so it keeps earning its place as your business grows.
Diagnose
We start with your numbers and processes, mapping data flows, controls, and gaps before anyone touches a tool or a strategy deck.
Design
We design the right move, whether that's a finance strategy, an AI roadmap, or a solution to build, commercially grounded and sized to your business.
Deliver
We deliver: strategic oversight as your fractional CFO/CAIO, or building the automation and tools, alongside your team where it helps.
Evolve
Finance systems and AI are never finished. We stay close to what we've built so it keeps earning its place as your business grows.
How we start — same for everyone
Our work
The work we're delivering for clients now, plus concept builds and in-house tools that show what's possible — each one clearly labelled.
International Events Company
Live Financial Operations & Custom Platform
A fast-growing events business operating across 11+ cities, with high-volume ticket revenue flowing through Stripe across multiple currencies.
Works with Stripe · Xero · Nango · Competition Corner · Meta Ads
Direct-to-Consumer Brand
Finance & Data Operations
A growing DTC supplement brand selling online, building proper financial operations and performance visibility as it scales.
Works with Shopify · Xero · Klaviyo · Recharge · Social Snowball
Accounting Practice
Client Onboarding & KYC Portal
A UK accounting practice modernising client onboarding and cutting the time spent on KYC/AML compliance.
Works with Companies House API · Claude
Boutique Fitness Network
Member Intelligence & Retention
A concept build we put together to show how a multi-location fitness brand could turn siloed member data into a single retention command centre.
Insurance Claims Platform
AI Assessment & Fraud Detection
A concept build we put together to show how AI can cut claims assessment from hours to minutes while keeping a human in the loop.
Works with Claude
Marketing Analytics Platform
Multi-Channel Analytics
An in-house tool we're building to unify fragmented marketing data into one real-time reporting layer.
Works with Google Analytics 4 · Google Search Console · PageSpeed Insights · ChatGPT · Claude · Gemini · Perplexity
About
GME Solutions was founded by Greg East, an ACA-qualified Chartered Accountant (ICAEW). He qualified at PKF Littlejohn over five years in management accounting and financial-services audit, latterly leading audits of regulated insurers, brokers, and MGAs and reviewing complex treatments under IFRS and UK GAAP.
Since then he's run the finance function for an international events business across 11+ cities: multi-currency revenue through Xero and Stripe, month-end close, board reporting, and an AI reconciliation pipeline he built that saves 8–10 hours a month. He also does financial modelling and controls work, and invests himself, so he reads the numbers from both sides. That's the rigour GME brings to AI and automation: better decisions, and the systems built behind them.
How we think
- Diagnose
Every engagement starts with your numbers and your processes. We read what's already there before anyone touches a tool.
- Design & Deliver
We work out the right move and then deliver it: chartered-accounting judgement first, then the strategy, automation, or build to make it real.
- Evolve
Finance systems and AI are never finished. We stay close to what we've built so it keeps earning its place as your business grows.
Let's talk
Tell us what you're trying to improve and what systems you use today. We'll come back on whether it's a fit and what a sensible next step looks like, usually a short call and a free assessment.
We'll reply within 24 hours. No spam; your details stay private.